Back when I was selling financial services, the firm I was representing had a CEO for a few years who was extremely passionate about raising the bar and separating yourself from the masses by creating a “Value Gap”.
A concept I picked up on instantly.
Basically what that meant was, I knew more about financial planning, investing, insurance, etc…. than the people I sat down with.
And I had the tools to help them accomplish their financial objectives FASTER than they would on their own.
So as a result I should get paid for that knowledge.
This CEO (Joe) would hold both of his hands out, with one raised really high and the other one really low.
One hand represented my knowledge about it and the other my prospects.
The gap in the middle represented the difference in the knowledge, the VALUE I brought to the table.
The bigger the VALUE GAP, the more I should get paid.
This concept of VALUE GAP thinking, stuck with me all these years.
Tom Hopkins, the greatest sales trainer in the world and my first mentor has a saying…
…”the amount of money you make, is in direct proportion to the number of people you serve…”
And I truly believe the amount of money you make, is also based on the VALUE you bring to the marketplace.
Everyone wants to know HOW to make more money, yet most people don’t stop and ask, where are the opportunities to make money right now?
What is it that others would be willing to pay for, and do it GLADLY?
Want to know a very large, very rabid group of people, with m.oney that will pull out their checkbooks and literally THROW money at you?
How about businesses?
MORE CUSTOMERS!!!
Nothing is more important to a business owner than getting more paying customers.
And it doesn’t matter what type of a business this is.
A bar, a restaurant, any retail shop, doctor, dentist, chiropractor, etc… you name it, if they sell a product or a service (and every business does), than they’re ALWAYS looking for more ways to get more people through the door.
Does that make sense?
Ok, so what does this have to do with you?
Well, the problem with MOST local businesses is these business owners know ONE thing. They know how to operate their business, but sadly most know very little if anything about marketing.
Taking out a yellow page ad, setting a website with the menu of the restaurant, and Facebook Fan Page where they post a coupon once in awhile is NOT marketing.
Yet this is EXACTLY what almost 100% of businesses do, and they thing they’re developing their online presence.
What could these businesses do differently to generate MORE business.
How about run an ad on Facebook, Google, or Bing?
How about setting up an autoresponder with an opt-in list, and offer their visitors something of value (i.e. a coupon, a special offer, or even a report with some valuable information)?
How about creating a blog and put out regular useful content to get people to want to absorb more of what they have?
How about doing some very basic SEO to show up on page 1 for the most obvious keywords?
How about creating a nice video for their site, their Facebook page, and showcase their product, service, or whatever they have with a direct call to action to either call, stop by or go to their site to do business?
How many local businesses are doing this?
NONE.
A few may be doing 1 or 2 of these, maybe.
And guess who’s got the goodies?
You do.
Look, I don’t care whether you’ve had any success online or not, but if you’ve been at it for a little while and know how to do any of those things, than YOU ARE THE EXPERT.
You’re the one that can help them and get paid for it.
And I’m not talking about a couple hundred dollars. I’m talking $1,000 or $2,0000 or more per client with potential for a monthly residual to continue servicing them.
In my No B.S. Online Marketing course, I cover every single one of these things.
And although the course is not designed to teach you about online marketing for businesses, but the things you learn are the exact same things that EVERY single business wants and needs…
… and HAS NO CLUE how to do or who to turn to.
By the way, in case you’re wondering, there’s almost NO COMPETITION for this kind of stuff.
Yes there are plenty of web designers, SEO companies and Social Media Consultants. But after I’ve seen what’s out there for the last few months, I can tell you with 100% certainty, these people know absolutely NOTHING about marketing. Their technical people who can perform certain tasks, but they couldn’t sell their way out of a paper bag if their life depended on it.
I’m very serious.
The only competition you’d have right now are other marketers who are jumping on this bandwagon. But there are so few of them as compared to the millions of businesses out there, and even fewer who will actually go out and do this.
So if you’d like to make some serious money… very, very quickly, take this information and go talk to a business owner and watch their eyes open up.
In January, I’m rolling out a brand new training on Facebook marketing, something I’ve been personally doing with businesses for the last few months. And the results are STAGGERING.
Now this is going to be applicable to…
- Business Owners
- Consultants (who want to sell this to other businesses)
- Info Product owners
- Affilites
Reason I’m going to focus on Facebook is simple.
It works, and it works great right now.
And although there are a number of courses out there on Facebook Marketing, the way I’m doing it now, I haven’t seen anyone teach it.
Now here’s some really good news.
If you’re already in the No B.S. Online Marketing program where I teach all the other methods of online marketing, you will automatically get this training, BUT this offer is ONLY good until Dec. 31st 2011.
Come January this will be a separate course and I’m not going to include it with the No BS Online Marketing System.
But right now, if you grab your spot in the No B.S. Online Marketing program, you will get FULL ACCESS to this brand new training.
The first Module of the new training will be up the 1st week of January.
Click Here to grab your spot or go to www.NoBSOnlineMarketing.com
Cheers,
Vitaly
