Today’s post is packed with marketing meat.
Yes it has to do with a girl in a bikini, plus covert marketing psychology of a Russian scientist.
First things first, let’s talk about Arlene Corona, the 20 year old girl, wearing a bikini at a major intersection in San Diego, with a big sign to help her find her dog.
After drawing major attention, not only from the passing drivers, but also the media, the dog was returned to her.
It worked.
Now you don’t need to go as far as wearing a bikini and standing at an intersection to sell your product, service or get more business, but…
… the point is, YOU NEED TO GRAB ATTENTION.
And this girl realized that.
Now most people, and I mean most people who start studying marketing, think that means you need to have a BIG LOUD HEADLINE, BOLD PROMISE, etc, etc…
I disagree.
The key to standing out is to be…
…different.
Obviously a 20 year old standing on a street corner in her bikini is different.
How could you use that in your advertising?
Let’s say you go to a website and there’s an abundance of banner ads there.
One screaming louder than the other, CLICK HERE…
If you wanted to advertise on that page, the smart thing to would be to create a very different ad, with plain text and white background, so that spot on the page will actually stick out like a sore thumb among the other loud and abnoxious ads.
And vice versa, if you’re advertising on a page with lots of text and very little images or none at all, then having an ad that grabs your attention with some red hand-written font and an arrow pointing to the CLICK HERE button, would work a heck of a lot better.
If you’re sending emails to your list (as you should be), what are you doing to make it STAND OUT from the dozens and possibly hundreds of other emails your prospects are getting daily?
Are you using the same tactics like everyone else in your market?
A good idea would be to see which emails do you open up and why.
If you’re reading this email, then obviously the subject line caught your attention and made you curious enough to open, right?
Which leads me to the next point, and that is, you have to BUILD CURIOSITY into your subject lines, headlines, and titles.
Tell too much in your title or headline and you can kiss your prospect good-bye.
They AIN’T coming back.
Create curiousity and you’re forcing them to stay with you, because human nature says…
…”I just have to know this”.
The media has this one figured out.
Just watch the headlines and the upcoming news previews.
They HOOK you into wanting to know more.
Even if its something stupid and a complete waste of time.
There’s an important psychological factor at play here.
And it’s called…
Named after a Russian psychologist Bluma Zeigarnik, who discovered that people are motivated by incomplete information.
In other words, we are uncomfortable when something is left incomplete, and our minds literally FORCE us to get the whole story.
It’s like watching a bad movie, most people when they start, it’s hard to stop watching, because you “just have to know how it ends”
What kind of a psychological hook can you come up with that’ll…
1. Grab their attention
2. Keep them on the page wanting to know MORE
Recently I’ve been thinking about how to create mobile optimized pages for websites of businesses I work with.
There’s a lot of information out there, but I haven’t found exactly what I was looking for, so it’s been there in the back of my mind.
A few days ago I got an email about an online tutorial showing you how to design a webpage for different browser sizes.
I took a quick look, saw it was about Web Design and quickly dismissed it.
Then, a day or so later, my partner in that business emails me this same link asking me if it’s what I was looking for.
My reply was – No.
To which he said, it looked like a good course on just that.
So I went back (for the 3rd time now) to the site, and started to actually READ what’s there.
I’m short on time, so I skim (like most people do) and finally, at the bottom of the page, where I had to scroll, there’s a short video, where the guy explains EXACTLY what I needed to hear, and…
… the sale was made, I whipped out my credit card and bought the product.
All they had to do was create a good benefit and curiosity driven headline, such as…
…“Discover How To (Main Benefit) Quickly & Easily”…
… and put the video right there at the top.
How many business opportunities are lost because of that?
Countless.
So if there’s one thing that’ll help you boost your business, sell more of your products and services, and make more money, it’s knowing how to…
GRAB ATTENTION and KEEP IT WITH CURIOUSITY.
Now go make some money,
Vitaly
P.S. In my HUGE marketing package, 2 of the bonuses (among many) are specifically designed to help you create attention grabbing headlines for ANY marketing promotion you can think of.
One of them has 7 specific, quick & easy headline formulas you can instantly plug into any product, service, or business.
Get the details at…
{ 2 comments… read them below or add one }
Vitaly,
I have a couple template websites and I want to dive quality traffic to them. I have used google adwords until they axed all the Internet marketers, I’ve used yahoo and bing PPC and didn’t have much luck. I am able to promote products on Craigslist and I am trying to get into Twitter. I am looking into article marketing, but my sites are all template sites. I’m not too sure on what to do. What would you recommend that I do? I don’t have a problem with spending money on traffic, I would just like a good traffic source to use. What are your thoughts on article marketing and twitter? What direction would you point me in?
Thanks
Hey Evan,
Well it really depends on the niche.
Article marketing is good, IF you can determine the best keywords to optimize for and you know that your market reads these types of articles. You can look at competitor sites, and see if they get their traffic from any of the article sites. You can do that by going to Alexa and looking at the Clickstream. That’s only if the site has a good amount of traffic. So you won’t see all of them.
Twitter, I don’t know much about, I’ve done a little with it, so I can’t comment on that. Some marketers swear by it, but I haven’t had anything major personally.
Again, depending on your market/niche Facebook could be a good source. FB has ALL kinds of traffic, and lots of it. If you can get creative at targeting, there’s a lot of quality traffic there.
Another place is Advertise.com, you need to test different targeting methods there, but there’s a lot of traffic in their network. Clicks aren’t cheap though, for most of their sites is .50 cents and above to get anything.
Hope this helps.
Vitaly