If you walk through my house right now, you’ll see spider web hanging from every object you can possibly imagine…
…picture frames, tv’s, chairs, etc…
And it’s got spiders in it too, really does look spooky.
As my daughther and I were putting it up over the weekend, and I had all this scary, spooky stuff going through my mind…
… it hit me!
You know what’s really scary right now?
How companies, especially smaller ones are spending money foolishly on image advertising, pretty graphics and clever ads…
…which are supposed to somehow by magic turn those ads into sales and profits.
And the REALLY SCARY part is they’re being told to do so, by the so called experts, like consultant and ad reps, who’v never spent a day in their life in the world of real sales and marketing.
They’ve never walked in the shoes of an entrepreneur.
Most of these PUMPKIN HEADS couldn’t sell a glass of water to a man in the desert, because he’d die of thirst while looking at their pretty pictures and advertising non-sense, which never gets around to actually asking him to buy the darn the thing.
And the other scary part is businesses spend lots of money on this kind of a thing, wishing, hoping, and praying that it’ll bring in new customers.
And I mean a LOT of money.
Problem is, most of these ads go right over your prospects heads and they newer really even hear, read, or see your ad.
Because the minute they sense it’s an ad, they’re defenses instantly go up…
…they say to themselves subconsciously, I don’t want to buy anything, and they’re attention moves onto something else.
And all that money, effort, and hoping goes right out the window.
Now billion dollar corporations can afford to waste their shareholder’s money on stuff like this.
But can you?
Right now, I want to share with you the one thing that’s GUARANTEED to reel your prospect in, and leave them no choice but to read, watch, or listen to your ad…
…EVEN if they know it’s an advertisement and inside they’re going, “I ain’t buying nothing”…
…they still can’t help but to read your ad.
And this one thing is…
…CURIOSITY!
According to Thesaurus, the definition of curiosity is:
- intense desire to know, understand
The Wikipedia has this definition:
- Curiosity (from Latin curiosus “careful, diligent, curious,” akin to cura “care”) is an emotion related to natural inquisitive behavior such as exploration, investigation, and learning, evident by observation in human and many animal species. The term can also be used to denote the behavior itself being caused by the emotion of curiosity. As this emotion represents a drive to know new things, curiosity is the fuel of science and all other disciplines of human study.
So it’s not just an emotion, but a NATURAL behavior programmed in our DNA.
We are driven to find out new things.
Isn’t this why kids always go – WHY???
And as adults, we may not blatantly voice our WHY’s, but we sure have them inside, and on a subconscious level, we have to find out.
So how do you tie all this into your marketing and advertising.
No matter what your product or service is, your job is to find an angle, that pushes their curiosity button, and unconsciously forces your prospect to want to find out more.
I was flipping channels the other day, and there was an info-mercial for some paint thing.
Now I knew this was an info-mercial, and I’m NOT interested in buying anything paint related, because I don’t do that. I just pay someone else to do it.
But what caught my attention (HINT, HINT) is when the guy said, “Watch me perfectly paint this door, in under a minute”
Now you see a few months ago I paid quiet a bit of money to get my deck stained, and it took this guy 2 days to get it done. I have a big deck with stairs on 2 sides, couple of built in benches, so there are a lot of details there.
And so I “HAD TO FIND OUT” how in the world can you paint a door and do a good job, in less than a minute.
Turns out, there’s this paint spray thing, that does a perfect job of painting ANYTHING, including staining decks, and it’s fast, accurate, and without any mess.
So I’m getting one, for the next time I have a project like that, I can give it to my contractor and end up saving money, because he won’t have to spend 2 days doing it.
This is a simple example of how direct response type advertising works its way into our minds and gets us to perk up our ears, pay attention, and reels us in to hear the entire sales presentation, where in the end you open your wallet and get your credit card.
And I promise you, that IF you apply this to your marketing, no matter what your product, service, or offer is…
… you’ll see your conversions skyrocket.
And to help you do that, I have SCARY SPOOKY HALLOWEEN OFFER FOR YOU.
My Big Ninja Marketing Package is chock-full of marketing nuggets like this, which when applied make a tremendous difference to your sales, profits, and ultimately the quality of your life.
So for the next 24 hours (actually through Nov. 1st 11:59pm EST) I’m dropping the already ridiculously low price…
… AND you can even take 2 months to pay for it.
Or just type www.MagicMarketingFormula.com/halloween into your browser.
Get it, use it, and watch your business transform in more ways than you can imagine.
Happy Halloween,
Vitaly
P.S. If you’ve previously bought ANY of the Dan Kennedy packages from me before, and are interested in this, please send me an email with the details of your previous purchase, and I’ll make sure you only pay for the difference.
Now that’s spooky for a business to do 
